![]() It is compulsory to set up an average daily budget for each ad campaign. As soon as your total expenditure reaches $50 in one day, your ads will stop running for all 3 campaigns until the next day. The daily budget for your account is fixed at $50. In your Sponsored Products account you have 3 ad campaigns running, each with a budget of $20. This means your total expenditure per day for your entire account will not exceed the value fixed here. In contrast with your average daily budget, this value is not an average, but a fixed value for the entire day. This budget determines your total daily advertising spend for your Sponsored Products account. Fixed daily account budget (optional)Ī daily budget can also be set for the entire advertising account (Seller Central: Campaign Manager> Advertising Settings> Daily Budget Cap). The unused $2 will roll over to the following day, meaning the budget for the 7th January can reach a maximum of $12. The total campaign budget spent over the calendar month (26 days remaining) will be $260. Useful as a cost airbag, however not essential for campaign optimization.Ī campaign will start on 6th January with a $10 daily average budget. Selective budget allocation according to the profitability of each campaign. IMPORTANT: The daily budget is an average value if your daily budget is not used up in one day, the unused budget will roll over to the following days.īudget allocation for individual ad campaigns gives you more control to achieve the following objectives:Įnsure balanced ad spend spent across all campaigns. ![]() The maximum daily budget expenditure over the calendar month is calculated in the following way:ĭaily budget x number of days left in the calendar month = Maximum expenditure per calendar month. ![]() It is compulsory to set an average daily budget for each ad campaign. There are 2 different types of budgets you can set up in Sponsored Products:Īverage daily budget for individual ad campaigns (compulsory)Īverage Daily Budget for Individual Ad Campaigns Get the Insights How do campaign budgets work in Amazon PPC? The report is based on a comprehensive analysis of over 2 million Sponsored Products campaigns and you can download it for free today. Whether you’re interested in a high-level analysis of Amazon Advertising, a detailed look at recent marketplace trends, or a deep dive into the nuances of specific product categories, our 2022 Amazon Advertising Benchmark Report can help you gain insight into the Amazon PPC landscape. ![]() Looking for more Amazon PPC background, data, and insights? Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on Amazon PPC advertising: In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect. ![]()
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